The Concept of Website Traffic
Let’s use the image below to explain…Web traffic could be explained as follows
- Users: Number of users that visit your website at a particular time interval (daily, weekly, or monthly). From the picture above the number of users are represented at 235,274.
- Page Views: This is the number of times the user(s) click to open a new page/post.
- Bounce Rate: This is the percent rate of exit. When the user leaves your site, it’s calculated as bounce rate. The lower the bounce rate the better.
5 Main Sources of Website Traffic
Here are the 5 Main Sources of Website Traffic
A. Referrals:
You will get traffic to your website when a reader/user clicks a link from another website to visit your own. This is web traffic through referrals.1. Get traffic from other websites through natural linking
2. Get traffic from other websites through guest posting
3. Get traffic from other websites through comment posting
4. Get traffic from other websites through forum commenting
5. Get traffic from other websites through affiliate campaigns
6. Get traffic from other websites through paid advertising
B. Keywords:
This is website traffic from Google search. That is… if an individual enters your website from Google search result after performing a keyword search using Google search tool. This is typically referred to as “organic traffic”.How to Increase Organic Traffic
Here are few suggestions to increase your organic web traffic. This is typically called Search Engine Optimization (SEO). Here are the working checklist8. Verify your site on Google and Yahoo webmaster tools
9. Optimize your articles to rank well in Google
10. Write epic, detailed and useful contents to attract links from other websites
11. Choose a country target in Google Search Console
12. Create and submit your website sitemap to Google
13. Increase your Site speed
14. Use absolute urls
15. publish only original contents
16. Perform internal link building
18. Use title tags on your keywords
19. Shorten meta descriptions to 155 characters or less
20. Shorten title tags t0 tags ~65 characters or less
21. Put the keyword in the url slug
22. Limit the number of 404 / 500 errors
23. Make your site mobile friendly (responsive)
24. Make your site sharable on social media
25. Add Authorship Markup to your site
C. Social Traffic:
Many webmasters drive traffic traffic to their websites using social media platforms. These are;26. Get website traffic from Facebook
27. Get website traffic from google plus
28. Get website traffic from Twitter
29. Get website traffic from Instagram
30. Get website traffic from Pinterest
31. Get get website traffic from LinkedIn
D. Campaigns:
A campaign in terms of web traffic involves getting your website traffic from paid or sponsored sources. A typical example is email marketing. When you get your email subscriber to visit your site again, this is recorded as campaigns. A typical examples are…32. Get Website traffic through email marketing
33. Content marketing tools
E. Direct Visitors:
This is when a visitor visit your website directly without passing through any sources listed above. These are called direct visitors.See how to increase direct visitors to your website
34. Use memorable site url
35. Make your website to be unique and attractive
36. Offer invaluable services
37. Advertise your website on offline media like newspapers, billboard etc.
38. Organize or sponsor events
39. Tell them to come back again
40. Keep publishing content your audience will love.
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